I am a digital strategist and Business Transformation Leader with 19 years experience in shaping and delivering profitable growth strategy with seamless customer experiences in multiple industries globally.

My Expertise is to shape customer-experience transformation, adopt digital innovation combining tailored business growth strategy with cross-functional alignment, fit-for-purpose technology and actionable data to drive profitable growth at international level.

Victoria is an ecommerce leader with over 15 years of experience driving growth in retail. As Site Trading Director at NET-A-PORTER and MR PORTER, she turns data into actionable insights, creating customer-focused shopping journeys that deliver results.

Victoria also founded Ecom Curious, a platform that makes ecommerce analytics accessible and empowers teams to feel confident with data. A perpetual learner, she blends agility with long-term strategy, always putting the customer at the heart of decision-making.

Martina is a CRM and loyalty expert with 10+ years of global experience in luxury, fashion, and cosmetics, driving customer engagement, retention, and loyalty. She has built CRM strategies from scratch and optimised loyalty programs for global retail leaders and digital startups.

Passionate about data-driven engagement, Martina specialises in designing and scaling loyalty programs, including rewards, memberships, and personalised strategies to maximise customer lifetime value.

She currently leads CRM at Oner Active and previously managed CRM and Loyalty at EssilorLuxottica and AS Watson Group. Martina excels at building high-performing teams and creating meaningful customer experiences through data, innovation, and strategic execution.

Carl McCartney is the Global Sales Enablement Director at Les Mills International, where he leads global initiatives to equip commercial teams with the tools, training, and mindset to deliver world-class customer experiences. Previously Customer Experience Director at Les Mills UK, Carl is passionate about creating cultures where people—not just processes—drive loyalty and growth. He believes that emotional connection, not just operational efficiency, sits at the heart of retention. With a background in both sales leadership and CX transformation, Carl blends strategy with empathy to help teams create meaningful, lasting relationships with customers. At CustomerX, Carl will speak on building loyalty through human-first engagement, gamification, and the power of feedback to drive connection at scale.

Claire is the founder and CEO of The Illuminate Alchemy, a consultancy working with brands and companies in supporting them to unlock their next stage of growth, including channel, business model and international expansion.

Previously to launching The Illuminate Alchemy, Claire was at Unilever for 7.5 years, where she served as the Chief Customer Officer of the Beauty and Wellbeing Business Group and the Digital Commerce Officer across the total group. There she was responsible the channel and retailer strategy across Beauty and Wellbeing, including the beauty capabilities development, digital and commercial transformation. She also led the Digital Commerce strategy, execution & capability across Unilever globally.

Before joining Unilever, Claire led the marketing team, as well as the business change programme ‘Single View of Customer’ at Selfridges. Responsible for all acquisition, retention and social media activity and defining a new programme of investment (capability and technology) for the CRM strategy for the business.

Before joining Selfridges, she was Head of Marketing & Content, for a Virgin Atlantic start-up, vtravelled.com. She has also held various consultant roles at beauty and fashion start-ups and was Head of Marketing, for Hearst Digital, the online division of The National Magazine Company.

Beyond work, Claire is a mum, wife, daughter, sister and a friend. Originally from London, she has a deep passion for Pilates, recently qualifying as a teacher and teaching children at her son’s school. She is a keen skier and runner and usually can be found listening to a podcast while walking her dog, Betsy, while making plans for her next travel adventure with friends and family.