In a fast-evolving marketplace, understanding tomorrow’s customer means embracing today’s most innovative marketing technologies and trends. This keynote will dive into the strategies that leading brands are using to anticipate and adapt to changing customer behaviours, preferences, and expectations. In this opening discussion, speakers will share insights on how data, AI, and immersive experiences are creating personalised connections across channels, resonating more deeply with new-age consumers who prioritise authenticity, convenience, and ethical engagement.

PANEL

In-depth practitioner-chaired peer conversations (held under Chatham House Rule)

TABLE DISCUSSION

In today’s customer-centric landscape, a seamless experience across digital and physical touchpoints isn’t just a competitive edge – it’s an expectation. This session will unpack how top brands are pioneering the next evolution in omni-channel strategy, bringing together diverse channels to create frictionless, personalised journeys for customers who move fluidly between online and in-store.

PANEL

In-depth practitioner-chaired peer conversations (held under Chatham House Rule)

TABLE DISCUSSION

This forward-looking session will explore how technology, consumer expectations, societal shifts and innovative marketing strategies will reshape the shopping landscape over the next five years. As brands compete to meet customers’ increasing demands for convenience, personalisation, and immersive experiences, this session will examine key trends and emerging technologies that will redefine both the shopping journey and the role of marketing in driving engagement and loyalty

PANEL

In-depth practitioner-chaired peer conversations (held under Chatham House Rule)

TABLE DISCUSSION

(please note this event requires a separate ticket for entry)