FAST Monetisation: Building Value in Crowded Market
Free Ad-Supported Streaming Television has exx, with both audience and channel numbers expanding rapidly. But as supply explodes, the battle for audience attention and advertiser value becomes more complex. Succeeding in the fast moving market requires investment in both content and innovation to keep pace with viewers changing behaviours. This panel will explore how broadcasters are embracing the potential of FAST platforms, how channels can attract and retain audiences in an overcrowded marketplace, and how advertisers can get the most value with a broader reach.
