What next for screen based commerce? Interactive & shoppable TV ads
TV advertising is no longer a passive viewing experience—it’s becoming a dynamic, two-way interaction. In this session, we’ll explore the creative frontier of Advanced TV, where formats like QR codes, voice-enabled ads, and dynamic creatives are transforming how brands engage viewers and drive action. As consumers increasingly expect seamless, personalised experiences on streaming platforms, we’ll examine how interactive and shoppable ads are bridging the gap between brand storytelling and instant commerce.
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