Behind the Screens: A Day in the Life of a Consumer
Advertising pressure is at an all-time high. Brands are spending more and showing more ads, yet effectiveness is falling. So how do we cut through? How do we connect with the audiences who are still paying attention?
Matt Bryan, Director of Analytics & Insights at Samsung Ads, invites you to step into the shoes (and screens) of a typical consumer as we walk through their day - learning where attention lives, how intent builds and when brands can make the biggest impact.
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