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ChannelX 2024 Agenda (test)

ChannelX 2024
October 9th 2024
London

Unleashing Ecommerce Growth Across Marketplaces, Social, DTC & Emerging Channels

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Track Sponsors

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Agenda

Click on the tabs to view each track.

ChannelX 2024 Stream 1 – Marketplace Strategy & Operations
ChannelX 2024 Stream 2 – Insights & Social DTC
ChannelX 2024 Stream 3 – Growth Channels & Profitability

ChannelX 2024 Stream 1 – Marketplace Strategy & Operations

08.30 – 09.25

Morning Registration

PLENARY OPENING | KEYNOTE SESSIONS

The opening plenary sessions showcase the movers and shakers in the channels space. Paving the way for the industry to follow with innovation and excellence in customer experience at the heart of what they do best.

09.25 – 09.30

Conference Chair Opening

Speaker

Chris Dawson
Chris Dawson
Chris Dawson
Editor-In-Chief
CHANNELX

Chris Dawson

Editor-In-Chief, CHANNELX

09.30 – 09.50

Cross Selling

Brands, retailers, marketplaces or merchants, need to begin thinking beyond cross-channel and more towards multi-dimensional selling. Managing the explosion of parallel and interconnected channels without being counter productive. Amplify the rewards and minimise the risks.

PLENARY KEYNOTE

MARKETPLACE / RETAILER / BRAND

09.50 – 10.10

Conversational AI

Investigating the emerging trends in conversational AI technologies, including virtual assistants and natural language processing for customer engagement.

PLENARY KEYNOTE

PARTNER SESSION

10.10 – 10.40

Industry Landscape & European Marketplaces Report 2024 Findings

PLENARY PANEL

TBA – SITRUNA

10.40 – 11.10

121 Meetings & Networking Break

STREAM 1 | MARKETPLACE STRATEGY & OPERATIONS

HOSTED BY STRIPE & TBA

In the Operations Track learn how to streamline your marketplace with cutting edge services and tools with best practices covering channel strategy, carriers & cross border trade.

11.25 – 11.55

The Power Behind Marketplaces

STREAM KEYNOTE

TBA – STRIPE

11.55 – 12.15

Supply Chain Resilience & Risk Management

How to build resilient supply chains in marketplaces, including risk assessment, mitigation strategies, supplier diversification, and supply chain digitization.

PRESENTATION

TBA – MARKETPLACE / RETAILER / BRAND

12.15 – 12.50

Personalisation & Customer Experience

Strategies for enhancing personalisation and improving customer experience on marketplaces through data analytics, recommendation systems, user segmentation, and tailored services.

PANEL DISCUSSION

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – PARTNER

12.50 – 13.50

121 Meetings & Networking Break

13.50 – 14.20

Platform Ecosystems & Partner Integration

The role of platform ecosystems in marketplace strategy, including the integration of third-party services, APIs, and partnerships to enhance value proposition and user experience.

STREAM KEYNOTE

TBA – PARTNER

14.20 – 14.40

Cross-Border Expansion Strategies

Effective strategies and challenges associated with expanding marketplaces across borders, including localization, regulatory compliance, and cultural adaptation.

PRESENTATION

TBA – MARKETPLACE / RETAILER / BRAND

14.40 – 15.15

Customer Retention & Lifetime Value Optimisation

Tactics for enhancing customer retention and maximising lifetime value on marketplaces, including personalised engagement strategies, loyalty programs, and post-purchase experiences.

PANEL DISCUSSION

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – PARTNER

15.15 – 15.45

121 Meetings & Networking Break

15.45 – 16.45

Meet the Marketplace Roundtables

For the afternoon, attendees join marketplace roundtables arranged by catagory. Meet the marketplace you want to sell on.

Garden & DIY | Electronics | Refurbished | Fashion | Sports & Leisure | Health & Beauty | Home

16.45 – 16.50

Chairs Closing Remarks

16.50

Networking Drinks & End of Day

ChannelX 2024 Stream 2 – Insights & Social DTC

08.30 – 09.25

Morning Registration

PLENARY OPENING | KEYNOTE SESSIONS

The opening plenary sessions showcase the movers and shakers in the channels space. Paving the way for the industry to follow with innovation and excellence in customer experience at the heart of what they do best.

09.25 – 09.30

Conference Chair Opening

Speaker

Chris Dawson
Chris Dawson
Chris Dawson
Editor-In-Chief
CHANNELX

Chris Dawson

Editor-In-Chief, CHANNELX

09.30 – 09.50

Cross Selling

Brands, retailers, marketplaces or merchants, need to begin thinking beyond cross-channel and more towards multi-dimensional selling. Managing the explosion of parallel and interconnected channels without being counter productive. Amplify the rewards and minimise the risks.

PLENARY KEYNOTE

MARKETPLACE / RETAILER / BRAND

09.50 – 10.10

Conversational AI

Investigating the emerging trends in conversational AI technologies, including virtual assistants and natural language processing for customer engagement.

PLENARY KEYNOTE

PARTNER SESSION

10.10 – 10.40

Industry Landscape & European Marketplaces Report 2024 Findings

PLENARY PANEL

TBA – SITRUNA

10.40 – 11.10

121 Meetings & Networking Break

STREAM 2 | INSIGHTS & SOCIAL DTC

HOSTED BY TBA & TBA

In the Insights Track we will focus on how channel managers can achieve their business goals for growth, cost management and sales forecasting via Social DTC.

11.25 – 11.55

User-Generated Content & Social Proof

Diving deep into the power of user-generated content (UGC) and social proof in driving conversions and brand credibility in the DTC space, including tactics for encouraging UGC creation, leveraging customer testimonials, and managing online reputation.

STREAM KEYNOTE

11.55 – 12.15

Influencer Marketing

Analysing the intersection of influencer marketing and e-commerce, including strategies for leveraging social platforms, influencer partnerships to drive sales and engagement.

PRESENTATION

TBA – MARKETPLACE / RETAILER / BRAND

12.15 – 12.50

Social Commerce Trends & Strategies

The latest trends and strategies in social commerce, including the integration of social media platforms with e-commerce, leveraging user-generated content, and optimising the shopping experience on social channels.

PANEL DISCUSSION

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – PARTNER

12.50 – 13.50

121 Meetings & Networking Break

13.50 – 14.20

Data Monetization & Business Intelligence

Innovative approaches to data monetisation and business intelligence, including data-driven decision-making, predictive analytics, and monetization opportunities through data partnerships and insights.

STREAM KEYNOTE

TBA – PARTNER

14.20 – 14.40

Omnichannel Integration & Seamless Customer Journeys

The importance of omnichannel integration in Social DTC, including strategies for creating seamless customer journeys across social media platforms, websites, mobile apps, and physical stores.

PRESENTATION

TBA – MARKETPLACE / RETAILER / BRAND

14.40 – 15.15

Community Building & Engagement Strategies

Building and nurturing online communities around DTC brands on social media platforms, fostering engagement, loyalty, and advocacy among customers through interactive content, user forums, and events.

PANEL DISCUSSION

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – PARTNER

15.15 – 15.45

121 Meetings & Networking Break

15.45 – 16.45

Meet the Marketplace Roundtables

For the afternoon, attendees join marketplace roundtables arranged by category. Meet the marketplace you want to sell on.

Garden & DIY | Electronics | Refurbished | Fashion | Sports & Leisure | Health & Beauty | Home

16.45 – 16.50

Chairs Closing Remarks

16.50

Networking Drinks & End of Day

ChannelX 2024 Stream 3 – Growth Channels & Profitability

08.30 – 09.25

Morning Registration

PLENARY OPENING | KEYNOTE SESSIONS

The opening plenary sessions showcase the movers and shakers in the channels space. Paving the way for the industry to follow with innovation and excellence in customer experience at the heart of what they do best.

09.25 – 09.30

Conference Chair Opening

Speaker

Chris Dawson
Chris Dawson
Chris Dawson
Editor-In-Chief
CHANNELX

Chris Dawson

Editor-In-Chief, CHANNELX

09.30 – 09.50

Cross Selling

Brands, retailers, marketplaces or merchants, need to begin thinking beyond cross-channel and more towards multi-dimensional selling. Managing the explosion of parallel and interconnected channels without being counter productive. Amplify the rewards and minimise the risks.

PLENARY KEYNOTE

MARKETPLACE / RETAILER / BRAND

09.50 – 10.10

Conversational AI

Investigating the emerging trends in conversational AI technologies, including virtual assistants and natural language processing for customer engagement.

PLENARY KEYNOTE

PARTNER SESSION

10.10 – 10.40

Industry Landscape & European Marketplaces Report 2024 Findings

PLENARY PANEL

TBA – SITRUNA

10.40 – 11.10

121 Meetings & Networking Break

STREAM 3 | GROWTH CHANNELS & PROFITABILITY

HOSTED BY TRADEBYTE & TBA

In the Growth Track we will introduce new channels and share innovations on how to position your business for profitability.

11.25 – 11.55

Stellar Digital Commerce

STREAM KEYNOTE

TBA TRADEBYTE

11.55 – 12.15

Growth Strategies

Dive into the unique opportunities and challenges of marketing on social platforms like TikTok & Instagram, including content creation best practices, influencer partnerships, and leveraging algorithms to reach and engage Gen Z consumers.

PRESENTATION

TBA – MARKETPLACE / RETAILER / BRAND

12.15 – 12.50

Marketplace Optimisation & Expansion

Delving into strategies for optimising product listings, pricing, and fulfilment processes on e-commerce marketplaces such as Amazon and eBay. Whilst looking at expansion opportunities on emerging marketplaces and international platforms like Temu & Alibaba.

PANEL DISCUSSION

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

Jim Mann, VP – Europe, GETIDA

12.50 – 13.50

121 Meetings & Networking Break

13.50 – 14.20

Customer Experience Enhancement

Exploring ways to improve the overall customer experience on e-commerce channels, including strategies for reducing friction in the purchasing process, enhancing product discovery, and providing personalised recommendations and support.

STREAM KEYNOTE

TBA – PARTNER

14.20 – 14.40

AI & Machine Learning

How AI and machine learning are revolutionising profitability, from dynamic pricing and demand forecasting to optimisation and user behaviour analysis.

PRESENTATION

TBA – GOOGLE

14.40 – 15.15

Retail Media & The Data Powered Challenger Channel

In 2026 Retail Media spend will grow to £25 billion. For a channel still finding its feet its no wonder why 82% of advertisers intend to spend more in retail this year. We explore when the right time to start a network is, what a tech stack looks like, what partnerships are pivital and how you can push an owned network to the next level.

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – MARKETPLACE / RETAILER / BRAND

TBA – PARTNER

15.15 – 15.45

121 Meetings & Networking Break

15.45 – 16.45

Meet the Marketplace Roundtables

For the afternoon, attendees join marketplace roundtables arranged by catagory. Meet the marketplace you want to sell on.

Garden & DIY | Electronics | Refurbished | Fashion | Sports & Leisure | Health & Beauty | Home

16.45 – 16.50

Chairs Closing Remarks

16.50

Networking Drinks & End of Day