Turning Viral Social Moments into Lasting Momentum and Growth

17 Jun 2026
3. Tiktok & Social Commerce
  • How do retailers turn fleeting trends into long-term growth?
  • What strategies build engaged communities across TikTok, Instagram & Meta?
  • What can challenger & legacy brands learn from each other?

 

Moderator
James Hirst
James Hirst, Founder - THE INTELLIGENT BRIEF
Speakers
Lucy Murray
Lucy Murray, Brand Director - FREE SOUL
Joe Yates
Joe Yates, Founder - SOMERCE
Herculano Rodrigues
Herculano Rodrigues, Head of Multi-Category GBS - TIK TOK UK
Kirstyn Hopkinson
Kirstyn Hopkinson, Affiliate Manager - WILD

Sponsored by:

sommerce