Master the Social Storefront: The TikTok Shop & Social Channels Track

The retail landscape has shifted. It’s no longer enough to just "be" on social media; you have to sell there. This track is a deep dive into the mechanics of high-growth social commerce, moving beyond the "viral moment" to build sustainable, conversion-driven machines.

Hear from retailers, brands and marketplaces including:

Agenda at a Glance

Social Commerce Showdown

How do you break into highly competitive categories and carve out market share? Learn proven tactics from The Sole Supplier on identifying untapped opportunities, building authority, and scaling rapidly without losing your edge.

Turning Viral Moments into Momentum

Explore the challenges legacy brands face when competing with agile newcomers and discover strategies for building engaged communities on TikTok and Instagram that provide value well after the trend fades.

Launching on TikTok at Different Stages of Growth

Whether you are a ten-year-old brand or a startup, TikTok requires a unique approach to maintain authenticity while scaling. Explore how different target audiences and brand maturities impact your strategy, and learn how to adapt your operating model to find success.

Agenda at a Glance

Influencers, Creators & Communities: Beyond Paid Ads

Identify the creators who truly resonate with your audience and learn how to build long-term partnerships that drive authentic results. This session evaluates the ROI of community-driven commerce and provides a framework for moving from one-off campaigns to deep-rooted creator collaborations.

Leveraging Livestream & Shoppable Video

Discover how to turn passive viewers into active buyers by mastering the art of TikTok Shop and shoppable video content. Learn practical techniques for maximising conversion rates and building a scalable "Live" strategy that integrates seamlessly with your existing growth plans.

Data-Driven Social Commerce

Move beyond vanity metrics and learn how to attribute social content to real-world sales without wasting budget. This session reveals the essential KPIs for TikTok, Instagram, Meta, and Snapchat that help brands scale their social commerce efforts efficiently and profitably.

See What's In Store at the Other Events at the Festival

Sponsorship Options

RMX Criteo

Thought leadership

Take the stage at Retail Media X London through fireside chats, panel discussions, or chairing a session alongside retail media leaders. It’s your chance to showcase expertise, share fresh perspectives, and shape the industry conversation.


 

Brand awareness

Make sure your brand is front of mind with senior decision-makers from retail, brands, and media. With visibility across the Retail Media X platform and event, we give you the channels to amplify your story and strengthen your market presence.


 

Lead generation

Connect directly with the people who matter. From curated 1-2-1 meetings via our RetailX Connect service to retail media industry reports and podcasts, RMX London gives you meaningful opportunities to build relationships with leaders who have genuine buying power.


 

Why Sponsor?

ChannelX 2025 brings together senior leaders from across marketplaces, social commerce, and emerging growth channels.

As a solutions provider, you’ll find ChannelX is the place to connect with retail and brand decision-makers who are serious about driving operational excellence and commercial growth.

From thought leadership sessions to hosting private meetings, there are a range of ways to be part of the conversation and put your expertise in front of the people shaping the future of retail channels.

Chanelx Brochure