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Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalised shopping experiences, and boost profits through retail media. Mirakl is trusted by 450+ industry-leading businesses worldwide including Macy’s, Decathlon, B&Q, Kroger, H&M Group, Superdrug and ASOS. For more information: www.mirakl.com.
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A fast, punchy opening session followed by a deep-dive audience Q&A.
- Is the future of marketplaces actually ‘open platforms’ or is it curated control at scale?
- Who ultimately owns the customer relationship in your model: the retailer, the brand partner, or the platform infrastructure?
- At what point does adding third-party sellers stop enhancing the customer experience and start degrading it?
- What is the biggest hidden cost of running a marketplace that most executives still underestimate?
- Are loyalty programs and first-party data strong enough to sustainably compete with platform-native giants?
- If you had to rebuild your marketplace strategy from scratch today, what is the one decision you would change immediately?
Moderator
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As marketplaces dominate the eCommerce ecosystem, brands must master two distinct growth levers to succeed: expanding seamlessly as a seller and accelerating growth as an advertiser. In this 25-minute session, hear directly from THG Ingenuity and One Retail Group as they unpack their playbooks for marketplace success from both sides of the coin.
Attendees will walk away with actionable insights on:
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The Seller Perspective: How THG Ingenuity scales its multi-brand portfolio across new marketplaces, maintains cross-channel consistency, and protects margins during rapid expansion.
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The Advertiser Perspective: How One Retail Group leverages retail media on platforms like Debenhams and Worten to move from organic presence to paid performance, balance visibility with profitability, and maximize ROI.
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Future-Proofing for AI: How both leaders are structuring their product data and content to stay "readable" and relevant in the fast-approaching era of AI-driven and agentic commerce.
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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As Europe's ecommerce landscape continues to undergo flux and fragmentation, marketplaces are quickly becoming the fastest, most scalable route for brands to reach millions of online customers across geographical bordersModerator
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- By the time shoppers search on marketplaces like Amazon or Wayfair, are the most important brand decisions already made?
- What demand signals can home-services platforms like Checkatrade reveal about upcoming repairs, renovations, and installs?
- How can brands use these signals to influence product discovery, recommendations, and downstream marketplace sales?
- What lessons can brands apply from service-led marketplaces to influence demand earlier in the customer journey?
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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Join Walmart for a fireside chat on how UK brands, distributors, resellers and retailers can use Walmart’s scale in the U.S., Mexico, Canada and Chile to reach new customers through cross-border commerce. The discussion will explore how Walmart’s omnichannel ecosystem, fulfillment capabilities and trusted retail presence can help businesses expand beyond the UK and Europe. Attendees will hear practical insights on how to unlock net new growth, navigate international selling, and use Walmart as a gateway to broader North American and Latin American opportunities
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When selling alongside numerous competitors, it can be challenging to maintain a strong and differentiated brand identity; products quality can fall into question, even reducing brand loyalty and increasing price sensitivity. What AI-driven personalisation strategies can be adopted to ensure that your brand stands out in increasingly competitive and crowded marketplaces?
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- How service platforms are evolving into product marketplaces and what this means for the future of ecommerce
- Capturing the imagination and trust of high-intent audiences within service ecosystems
- The rise of emerging marketplaces and what brands need to consider before participating
- Lessons learned and a practical roadmap for brands looking to succeed in this new commerce landscape
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- Beyond sustainability targets - how do you build a circular model that actually generates new revenue?
- How can you integrate reuse/resale into your marketplace strategy without cannibalising new sales or undermining your brand?
- Connecting the dots betqeen resale and new product growth and sales
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A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close
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You won’t want to miss this opening session, and interactive Q&A, bringing together Amazon UK, a leading D2C brand, and a Top 50 UK retailer to unpack how to grow with Amazon intelligently, exploring the most pressing issues from platform opportunity to brand control to omnichannel integration
- Unlocking Amazon’s Reach - How brands of all sizes can tap into Amazon UK’s scale, marketplace trends, and new growth levers across the UK and EU
- Control vs. Exposure - How can brands and retailers b expand on Amazon while protecting brand integrity, customer relationships, and pricing strategies?
- Operational & Strategic Alignment: What does it take to integrate Amazon into logistics, content, performance marketing, and cross-channel sales without diluting brand focus.
- Multi-Channel Synergy: How are major retailers successfully incorporating Amazon into a broader omnichannel strategy without cannibalising ecommerce, wholesale, or in-store revenue?
- Data, Insight & Measurement: How can Amazon analytics, shopper behaviour data, and attribution tools to inform product strategy, category expansion, and marketing ROI?
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Amazon remains one of the most powerful ecommerce channels for capturing demand and driving sales, but the most successful brands understand that marketplace growth starts long before a shopper lands on a product listing. Drawing on our own ecommerce case studies, we'll examine how off Amazon marketing activity can increase brand awareness, strengthen credibility, improve conversion rates, and ultimately fuel marketplace growth.
- Building brand awareness before shoppers reach Amazon
- Creating demand through social, search, influencer, and paid media activity
- Using content and creative assets to improve trust and conversion
- Understanding the modern ecommerce customer journey
- Connecting off-Amazon marketing to marketplace growth
- Developing a sustainable growth strategy beyond Amazon Ads alone
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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- What are sellers doing to protect brand integrity, presentation, and customer - experience in an Amazon ecosystem optimised for speed, scale, and value?
- What fulfilment, and operational strategies that support premium messaging and packaging standards in a highly competitive Buy Box environment?
- What performance metrics and tools retailers use to improve Buy Box eligibility, protect momentum, and adapt quickly as marketplace dynamics shift?
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How do you show up on Amazon and still feel unmistakably you?
How do you win attention when customers are scrolling fast, switching faster, and expecting instant relevance?
How do you turn a first click into a customer who returns because they genuinely want to?
How do you grow on Amazon without flattening the brand you have spent years building?
How do you make Amazon work seamlessly with your wider channels so every touchpoint reinforces the same brand story?
And how do you remain the brand people choose when choice is infinite and loyalty is hard-earned?
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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One product doubles in sales, yet profit declines. Another becomes a bestseller, but gets less profitable with every quarter.
Based on our own experience selling through Amazon, alongside what we've seen working with a wide range of manufacturers and brands, we'll explore some of the commercial patterns that sit beneath the numbers.
From rising costs hidden inside growth, to mature products losing margin over time, we'll explore the decisions that often have the biggest impact on financial performance, and why revenue alone rarely tells the full story.
Real examples. Real trading lessons. Less theory.
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- What strategies can sellers employ to Identify the marketplaces that best aligns with specific category and customer bases?
- How can content, pricing, and inventory be coordinated for a unified multi-channel strategy?
- Optimising performance – the good , the bad and the ugly!
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This session will explore top tips for:
- Forecasting demand and managing inventory for peak periods
- Optimising advertising spend and promotional campaigns
- Adopting risk management strategies for returns, penalties, and seasonal volatility
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A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close
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Somerce is the UK’s #1 TikTok Shop Partner for Beauty and the agency behind TikTok Shop’s first £2 million live. We help brands and retailers unlock scalable growth through full-service TikTok Shop management - spanning paid media, live shopping, affiliates, content creation and shop optimisation. Trusted across cosmetics, FMCG, fashion and consumer electronics, we deliver the strategies, creative and execution that turn TikTok Shop into a serious revenue channel.
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Tune into this morning 3-Note Relay:
Three high-impact perspectives. One fast-moving session:
What works? What doesn’t? In this dynamic, multi-lens discussion, three very different brand types reveal how they’re cracking the code on TikTok, Instagram and emerging social commerce platforms, each bringing distinct challenges, playbooks and win. This session will roll straight into a fully interactive, no-limits Q&A with all our speakers for an immersive, conversation-driven experience- Scaling Social Commerce at Speed
- Pinpointing the Platforms that Truly Move the Needle
- Balancing Fast Wins with Long-Term Brand Power
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In this session, dive into how to make social commerce work end-to-end, not just a‘viral moment’
- What strategies can be leveraged to personalise social commerce experiences while boosting engagement and loyalty?
- How can you connect social campaigns seamlessly across platforms to create a complete end-to-end purchase journey?
- What techniques can you use to turn social interactions into measurable conversions beyond short-lived viral moments?
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Speakers
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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- What makes social content scroll-stopping and conversion-ready?
- How can brands repurpose content across Instagram, Snapchat and TikTok?
- Which creative strategies are driving measurable engagement and sales?
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- How can brands structure TikTok livestreams to maximize conversions?
- What tools and strategies help integrate shoppable video seamlessly into a social feed?
- Lessons to learn from ‘Livestream’ success
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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TikTok Shop is now the UK's fastest-growing online retailer. The opportunity is real. The revenue is real. And right now, most brands are leaving it on the tableWhy? Because they're building an audience when they should be building a sales engine
In this panel session, Krison Thakkar, TikTok Shop Strategist at eBusiness Guru, a recognised leader among the UK's top TikTok Shop agencies and one of the few driving real, strategic seller GMV at scale, is joined by Ioana Bona, Senior Account Manager for New Enterprise Business at TikTok, and Esther del Portillo Cuartero, eCommerce Category Manager at TikTok
Together, they bring the inside view. What TikTok actually rewards. What the data really shows. And what it takes to get sales, keep them and scale them — whatever stage your business is at.
Whether you're chasing your first sale or ready to own your category this is your blueprint. Real brands. Real numbers. Real strategies
Not hype. Not theory. Just what actually works.
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- How do retailers turn fleeting trends into long-term growth?
- What strategies build engaged communities across TikTok, Instagram & Meta?
- What can challenger & legacy brands learn from each other?
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- How do you identify creators that truly resonate with your audience?
- What’s the ROI of long-term partnerships vs one-off TikTok campaigns?
- How do communities on TikTok or Instagram drive repeat purchase & loyalty?
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TikTok rewards authenticity, but what that looks like varies dramatically between legacy brands and those still defining themselves. Drawing on her experience leading TikTok launches for both a one-year-old brand and a (hot off the press!) ten-year-old brand, Sally Minto unpacks what changes when brand maturity, target audiences, and business goals are worlds apart. This session goes beyond content to explore how brands must adapt their operating models, align internal stakeholders, navigate P&L realities, and define success on TikTok, offering practical, real-world lessons for brands launching at any stage
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A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close