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The Amazon Seller Track focuses on maximising performance and profitability within the Amazon ecosystem. It’s designed for brands, retailers, and third-party sellers looking to sharpen their competitive edge through data, innovation, and smarter operations. Attendees will gain practical insights into optimising listings, advertising, fulfilment, and brand protection, learning how to leverage Amazon’s tools and emerging trends to drive sustainable growth.Sponsored by:
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Amazon is a complex ecosystem, but when used strategically, it can boost performance across your omnichannel e-commerce strategy. This keynote will provide actionable tips on managing Amazon as a growth driver, aligning it with other platforms like TikTok Shop and DTC channels.
- The shifting dynamics of consumer behaviour and Amazon’s impact
- How to align Amazon’s operations with your DTC and social commerce strategies
- Effective use of Amazon’s tools: Ads, Brand Registry, and more
- Pricing and inventory management tips to prevent cannibalization
- Cross-channel analytics: Measuring success and identifying new opportunities
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Chris will present a session looking at what are the key problems that new clients come to Ecommerce intelligence with and explain how as a full service agency they solved them. This keynote will effectively give you the playbook into success on Amazon into 2025 and beyond.
- What 80% of brands get wrong when they join Ecommerce Intelligence
- What misconceptions brands have about launching and growing on the platform
- What key metrics successful brands use
- Why building your business around customer centricity is the key to success
- How to launch products for success
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To achieve profitability, Amazon sellers and vendors are grappling with significant challenges posed by increasing costs and intensifying competition in the marketplace. This panel discussion will bring together a mix of industry experts to explore potential strategies for success.
- Mastering margins: strategies for optimising product listings, fulfilment, and operational costs to boost profits
- Why pricing matters: exploring best strategies and tools to strike the right balance and remain competitive. How can sellers match or beat the lowest price to secure the Buy Box? What are the best ways to master multichannel pricing?
- Managing Amazon fees and expenses to effectively maintain profitability in a competitive marketplace
- Leveraging Amazon’s tools for profitability: discovering tools and programs that maximise visibility and conversion rates while keeping costs down
Chairperson
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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- What is Generative Engine Optimisation, and how is it different from legacy SEO?
- How to rank on Amazon RUFUS
- How to Optimise for Amazon COSMO
- How to get your brand mentioned in ChatGPT
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- Key Areas to Drive Best-in-Class Shopper Excellence
- Decoding Algorithms
- Execution Excellence with AI & Automation
- Looking ahead – Exploring innovations such as Rufus, voice interactions with Alexa, the evolving roles of agents, and the omnichannel shopping experience
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Join us for an insightful panel where leading eCommerce and marketing experts will delve into the powerful role Amazon plays in driving brand success. This discussion will uncover strategies that brands are using to elevate their presence and boost sales on Amazon, sharing insider tips on what’s working now in this online marketplace.
- Crafting a compelling brand story: how to create high-quality content that effectively tells the brand’s story, enhancing customer connection and driving organic sales?
- Building and sustaining brand success on Amazon: from optimizing product listings to engaging with customers, discover how a multi-faceted approach can enhance visibility, drive consistent sales, and build lasting brand loyalty
- Data-driven success: harnessing brand analytics tools to analyse customer behaviour and improve conversion rates with targeted keywords and competitor insights
- What’s next for your brand: unlocking the power of social commerce with Amazon
- Safeguarding your brand on Amazon: leveraging automated tools, trademark registration, and advanced programs to protect your brand from counterfeits
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Expanding your Amazon business into new markets is a strategic decision that creates new opportunities for growth and enhanced profitability. However, launching your products in new and unfamiliar territory often comes with challenges.
- Business set-up considerations for trading in new markets, including VAT, compliance and your infrastructure
- Understanding the myriad of fees and costs, and how to manage them
- Dealing with the increased administrative burdens of trading in new territories
- Assessing your target markets, understanding product suitability and marketing strategies
- Our recommendations: what to do to minimise these challenges and maximise your profit opportunity
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- Shoppable Video – we are innovating with customers having the ability to add to their Amazon basket from their Smart TV screen while watching a brands TV ad on Prime Video or Fire TV, using their remote control
- AI-powered optimization features – how Amazon Ads is using AI to improve performance of ad campaigns
- Full funnel advertising with Amazon Ads using Amazon Marketing Cloud data clean room to understand the path to purchase better and leverage data for smarter campaign audience strategies
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As Amazon continues to evolve and shape the future of eCommerce, sellers and brands must adapt to stay ahead. This panel will dive deep into how businesses can strategically collaborate with Amazon, navigating its vast ecosystem while structuring internal teams for success.
- How to work cross-functionally with Amazon, going beyond typical operations to leverage its scale effectively?
- As businesses consider Amazon’s role compared to other platforms, how do you shape your teams to reflect the future of eCommerce?
- Outsourcing vs. In-House Expertise: When should businesses outsource to expert agencies versus recruiting in-house talent for managing Amazon operations?
- How can brands leverage expert partners and purpose-built platforms to enhance team capabilities, streamline Amazon operations, and drive scalable growth?
- With AI becoming increasingly integral, what roles will remain essential within your Amazon team?
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Amazon has been around since the mid-1990’s, but Amazon Business is much newer. Starting in 2015, Amazon Business has grown to over $35B in worldwide annualized sales. Today, Amazon Business is delighting over 6-Million business customers internationally across 10 marketplaces, giving sellers the opportunity to access a big audience of buyers. Also, Amazon Business offers sellers the opportunity to sell in bulk to large enterprise customers and serve those customer needs seamlessly.
- Shift in customer purchasing behavior & growing trust in digital procurement solutions
- So why are more and more buyers signing up to Amazon Business? What attracts them?
- Selling to business customers – how different should your strategy be?
- Key seller features launched by Amazon to support Sellers to succeed in B2B market
- Leveraging the tools Amazon Business offers you and generate incremental sales
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Stream 1 focuses on optimising marketplace selling strategies and operational efficiency. It aims to equip retailers, brands, and e-commerce professionals with insights into streamlining marketplace operations using cutting-edge services and tools. Attendees can expect to learn about the latest trends in marketplace strategies and how to leverage them for business growth.
Sponsored by:
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Your ChannelX Chair sets the scene, outlining the day’s themes and what to expect
Speakers
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Join Ekow Mensah, VP of Retail Media at Secret Sales, and Jono Evans, RVP of Mirakl Ads EMEA, as they explore the strategic advantages of retail media for marketplaces. The session will highlight how Secret Sales helps brands increase visibility and reach the right shoppers at crucial moments in the purchase journey. Hear how their approach leverages keyword and navigation models to deliver continuous personalisation for consumers and supports discovery of new brands and products. Learn why retail media is a natural evolution from traditional trade marketing and how it offers marketplace sellers new ways to engage customers beyond standard listings. The discussion will address how Secret Sales balances advertising opportunities with a seamless user experience for shoppers. Ekow and Jono will also share how thoughtful technology choices enable flexibility and ease of use for sellers without disrupting existing operations. Finally, they’ll look ahead at the role of AI in retail media and share practical advice for retailers aiming to create value for both established brands and long-tail partnersSponsored by:
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How can brands leverage Pinterest as a powerful discovery and conversion channel to drive multi-touch point engagement? Top tips, key obstacles and opportunities!
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The overlooked reason some businesses cut through while others stay invisible
One simple shift that can transform how customers connect with your brand
This keynote will change the way you see marketing forever
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As Europe's ecommerce landscape continues to undergo flux and fragmentation, marketplaces are quickly becoming the fastest, most scalable route for brands to reach millions of online customers across geographical borders.
What can brands do to stand out, grow and win in the rapidly evolving European marketplace economy? How can marketplaces be leveraged to access a global customer base while reducing market entry barriers?Sponsored by:
Moderator
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Robert Dyas has grown its online range significantly over the last 10 years; the business has grown revenue but not at the expense of profit. Simon Spencelayh, MD for Robert Dyas will talk about how channel selection and management is key to growing profitability.
Sponsored by:
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When selling alongside numerous competitors, it can be challenging to maintain a strong and differentiated brand identity; products quality can fall into question, even reducing brand loyalty and increasing price sensitivity. What AI-driven personalisation strategies can be adopted to ensure that your brand stands out in increasingly competitive and crowded marketplaces?
Sponsored by:
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Temu is rewriting the rules of online retail. But is this marketplace model right for you? How are successful sellers avoiding common mistakes to thrive on this platform? Whether you are looking to expand your reach, move excess inventory or build new revenue streams, get to grips with how Temu's unique ecosystem is changing the complexion of online retail
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KEYNOTE
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Marketplaces offer an unmatched gateway to international growth, but scaling across borders demands more than just product availability. From payment processing and fraud management to regulatory compliance and customer experience; success lies in the infrastructure behind the transaction. In this session, leading voices in commerce and technology discuss how brands can harness global marketplaces to drive growth while navigating the complexities of cross-border payments, securing customer trust, and optimising the checkout experience
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Expanding across marketplaces requires adapting strategies to fit each platform’s unique dynamics. In this session, leading retailers and brands will discuss how Amazon serves as both a foundation and a contrast point, exploring what translates—and what doesn’t—when expanding into channels like Walmart, TikTok Shop, and Shopify. The conversation will highlight how a cross-marketplace approach drives growth, protects margins, and creates seamless experiences for customersSponsored by:
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Explore how 2 leading brands are working with a leading retailer-led marketplace to expand customer reach and drive sales, while navigating the complex challenges of competition, integration, and shifting consumer expectations
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Stream 2 focuses on how channel managers can achieve their business goals for growth, cost management, and sales forecasting via Social DTC. It aims to equip retailers, brands, and e-commerce professionals with insights into streamlining marketplace operations using cutting-edge services and tools. The stream covers topics such as scaling operations, enhancing fulfillment processes, and creating impactful omnichannel customer experiences.
Sponsored by:
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Your ChannelX Chair sets the scene, outlining the day’s themes and what to expect
Speakers
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Join Ekow Mensah, VP of Retail Media at Secret Sales, and Jono Evans, RVP of Mirakl Ads EMEA, as they explore the strategic advantages of retail media for marketplaces. The session will highlight how Secret Sales helps brands increase visibility and reach the right shoppers at crucial moments in the purchase journey. Hear how their approach leverages keyword and navigation models to deliver continuous personalisation for consumers and supports discovery of new brands and products. Learn why retail media is a natural evolution from traditional trade marketing and how it offers marketplace sellers new ways to engage customers beyond standard listings. The discussion will address how Secret Sales balances advertising opportunities with a seamless user experience for shoppers. Ekow and Jono will also share how thoughtful technology choices enable flexibility and ease of use for sellers without disrupting existing operations. Finally, they’ll look ahead at the role of AI in retail media and share practical advice for retailers aiming to create value for both established brands and long-tail partnersSponsored by:
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How can brands leverage Pinterest as a powerful discovery and conversion channel to drive multi-touch point engagement? Top tips, key obstacles and opportunities!
-
The overlooked reason some businesses cut through while others stay invisible
One simple shift that can transform how customers connect with your brand
This keynote will change the way you see marketing forever
-
As Europe's ecommerce landscape continues to undergo flux and fragmentation, marketplaces are quickly becoming the fastest, most scalable route for brands to reach millions of online customers across geographical borders.
What can brands do to stand out, grow and win in the rapidly evolving European marketplace economy? How can marketplaces be leveraged to access a global customer base while reducing market entry barriers?Sponsored by:Moderator
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KEYNOTESponsored by:
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Discover how top retailers and brands are leveraging social platforms like Instagram, Facebook, TikTok, and Pinterest not just for engagement- but as high-converting, revenue-driving sales channels. Learn how to integrate shoppable content into your digital commerce strategy, streamline customer interactions across platforms, and implement data-backed tactics that directly impact conversion rates, average order value, and customer lifetime value
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Snapchat has become more than a messaging app, it’s where Gen Z and Alpha discover, connect, and shop. In this fireside chat with Rachel Levy, Head of Retail & Lifestyle at Snapchat, we'll explore how retailers can tap into storytelling and community to capture the attention and loyalty of these influential generations.
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For eCommerce leaders, Amazon is both a massive growth engine and a complex, often chaotic marketplace. In this session, you'll hear how top-performing brands are regaining control and unlocking new levels of performance by taking a strategic approach to three of the most critical levers for success. Learn how brands are cleaning up the seller landscape to improve visibility and enforce pricing consistency, applying a revenue equation that optimises traffic, conversion, price, and availability, and leading with brand - not just price - to build deeper customer connections and stand out in a crowded playing field
Sponsored by:
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Explore how eCommerce leaders are driving omnichannel growth by optimising inventory visibility, streamlining fulfilment, and integrating order and logistics operations to improve efficiency grow at speed
Sponsored by:
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Explore how 2 leading brands are working with a leading retailer-led marketplace to expand customer reach and drive sales, while navigating the complex challenges of competition, integration, and shifting consumer expectations
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The TikTok and Social Commerce track explores how brands and retailers can harness the power of TikTok to drive sales, engagement, and community growth. It’s designed for commerce leaders, marketers, and creators looking to turn social influence into measurable revenue. Attendees will discover best practices in content creation, live shopping, and ad optimisation—learning how to build authentic connections and convert attention into loyal customers.Sponsored by:
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Chairperson
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Hear from Lucie Macleod, Founder, Hair Syrup. Unfiltered, uncut, and strictly off the record. From being rejected on Dragons’ Den to building a million-pound business powered by TikTok, Lucy shares what actually happened behind the scenes, how the rejection became fuel, and how she hacked growth through the world’s most disruptive social platform.
And here’s the twist: You’ll get to watch Lucy’s original Dragons’ Den pitch – the one that got zero offers, and cast your own vote.Would you have said yes, or walked away too?
Speakers
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$2.71M in one day. 10 hours. One brand. P.Louise just broke their own TikTok Shop record, and yeah, Somerce was right there in the mix. In this session, we’re going behind the scenes of one of the most talked-about success stories on TikTok Shop. From team structure to campaign chaos (the good kind), Somerce breaks down how they helped the UK’s #1 beauty brand go from viral to unstoppable. No fluff, no sales pitch, just the real strategy behind real numbersSponsored by:Speakers
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This session dives into how brands are winning with real-time engagement, creator-led selling, global logistics, and customer service—all optimized for a streaming-first world.
From clicks to content to conversions, we’re breaking down what it really takes to thrive in TikTok-powered commerce. Get to grips with best practices for authentic, engaging, and shoppable content; leveraging trending sounds, memes, and challenges and more!Sponsored by:
Moderator
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How can platforms like TikTok overcome regulatory and trust barriers, secure sensitive consumer data, and convince users to share their addresses and payment details in exchange for the instant gratification of impulse purchases?
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Let’s move beyond the buzzwords. For enterprise brands, it’s not about chasing trends, it’s about measurable impact. Hear how leading big brands are leveraging TikTok’s platform through precise data analytics to drive real business outcomes. This isn’t about scaling for visibility, it’s about optimising for ROI. Discover how data-fueled decision-making is transforming audience interactions into long-term value. This is TikTok, reimagined for the boardroomSponsored by:
Moderator
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Forget everything you thought you knew about shopping shows - TikTok Live is rewriting the script. Real-time chat, real recommendations, real conversions. Boreal is pulling back the curtain on how they’re blending hype + commerce to drive serious revenue. Live shopping isn’t just selling - it’s vibing with your community, answering on-the-spot questions, and turning every “add to cart” into a shared moment. Come see how entertainment meets action
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As always, the digital world is shifting rapidly - media is fragmenting, AI zero-click search is steadily rising, and brands are fighting harder than ever for visibility and attention. The role of creators has never been more important, as influencers serve as both social entertainers and trusted sources of information for their communities. How can ecomm brands partner with creators to navigate a changing digital landscape, gain audience trust/attention, and ultimately drive marketing effectiveness?
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Moderator
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In the fast-paced world of TikTok, virality is the ultimate goal for e-commerce brands. But what happens once your product hits the viral wave? This session will break down the practical realities of dealing with viral success — from managing demand spikes to handling inventory, and navigating the multichannel impact. We’ll dive into the key strategies for leveraging viral moments without sinking under the weight of unexpected growth, and how to maximize your newfound visibility across platforms
Moderator
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TikTok's no longer about chasing views, it's about making those views pay. Think scroll stopping content, viral vibes and smart strategy to drive real sales, reach massive audiences and convert browsers into brand lovers. If you are ready to scale fast, and sell smarter this is your moment!
Chairperson
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Wrap up the day with a relaxed drink on us. Join fellow attendees to network, share insights, and reflect on the sessions as we close out the show together.