Hear from Lucie Macleod, Founder, Hair Syrup. Unfiltered, uncut, and strictly off the record. From being rejected on Dragons’ Den to building a million-pound business powered by TikTok, Lucy shares what actually happened behind the scenes, how the rejection became fuel, and how she hacked growth through the world’s most disruptive social platform.
And here’s the twist: You’ll get to watch Lucy’s original Dragons’ Den pitch – the one that got zero offers, and cast your own vote.

Would you have said yes, or walked away too?

This isn’t just a founder story, it’s a, highly immersive, masterclass in modern brand building. If you’re launching and growing brands inside a large organisation, or figuring out how to stay relevant with a new generation of consumers, there’s a lot to learn from how challenger brands move fast, connect authentically, and bypass traditional gatekeepers