Content to Commerce: How Amazon Ads is innovating in the retail media space with Shoppable Video, AI audience optimisation, Live Commerce and Amazon Marketing Cloud
- Shoppable Video – we are innovating with customers having the ability to add to their Amazon basket from their Smart TV screen while watching a brands TV ad on Prime Video or Fire TV, using their remote control
- AI-powered optimization features – how Amazon Ads is using AI to improve performance of ad campaigns
- Full funnel advertising with Amazon Ads using Amazon Marketing Cloud data clean room to understand the path to purchase better and leverage data for smarter campaign audience strategies