Flipping the Script on Social Selling: TikTok Strategies That Drive Revenue

Get ready to turn every swipe into a sale at the TikTok Sellers Summit where e-commerce innovators and social-first retailers converge to decode the art of selling on the world’s most dynamic video platform.

Across a power-packed day, you’ll gain real-world tactics for content-driven commerce, live shopping mastery, influencer-driven reach, and AI-backed optimisation that will supercharge your TikTok Shop performance.

 

Hear from retailers and brands including:

2025 Speakers

Loading
Speaker profile image for Benjamin Muir

Benjamin Muir

CEO, UNSOCIABLE
Speaker profile image for Zach Grossman

Zach Grossman

Head of Industry CPG, Beauty & Pharma, TIKTOK
Speaker profile image for Joe Yates

Joe Yates

Founder, SOMERCE
Speaker profile image for Mike Ruxton

Mike Ruxton

Creative Strategist , DISRUPT MARKETING
Speaker profile image for Darren Heaphy

Darren Heaphy

VP-Product , eDesk
Speaker profile image for Lily Hawking

Lily Hawking

US Influencer Marketing Manager , WILD
Speaker profile image for Michael Malinsky

Michael Malinsky

Co-Founder & CEO, WONDERSKIN
Speaker profile image for Kevin Lantzsch

Kevin Lantzsch

Senior Influencer Marketing Manager, COSNOVA

Agenda at a Glance

From Viral Vibes to Sales That Slay

How do brands turn likes into lasting sales? How one brand took TikTok from a fun experiment to a major growth channel, driving viral visibility and real-world results.

From Digital Storefronts to TikTok Feeds

What does commerce look like in a streaming-first world? Discover how creator-driven content, logistics, and customer service converge on TikTok to reshape how consumers buy and brands sell.

 

How TikTok Drives Shoppable Content

From trending sounds to creator-led selling, discover the strategies behind real-time, authentic, and shoppable TikTok campaigns that take audiences from scroll to checkout.

Turning TikTok Entertainment into $$$

L’Oréal and TikTok Shop reveal how live shopping is rewriting retail. Learn how to blend hype, chat, and community into a sales-driving experience that turns entertainment into action.

Building TikTok Communities That Stick

Going viral isn’t enough. Hear how brands and creators are winning Gen Z and Gen Alpha by building authentic connections, niche communities, and long-term loyalty on TikTok.

 

How Enterprise Brands Are Scaling on TikTok

Beyond buzzwords... this session unpacks how big brands are using TikTok analytics to drive ROI, build lasting customer value, and transform viral engagement into serious business growth.

Niccolò Francalanci
Everything was perfectly orchestrated to deliver an incredible experience, from the pre-dinner to the conference. In particular, I really appreciated the opportunity to speak with brands (Nestle, Unilever), retailers (Boots) and service providers (eg. Dunnhumby) during the networking.
Niccolò Francalanci
General Manager - EMEA |  Ludovico Martelli S.p.A.

Thank You to our Sponsors

HEADLINE SPONSOR

Loading

     

    PANEL SPONSORS

           

    Loading

       

      SPONSORS

             

      Loading

         

        WHY ATTEND?

        TikTok Selling Unlocked

        Hear directly from brands like L'oreal, Henkel and Currys on how they’ve turned TikTok into a revenue engine... from viral hits to sustainable sales.

         

        Proven Playbooks for Growth

        Learn the strategies behind shoppable content, live selling, and influencer collabs. Walk away with practical tactics you can use right now to boost conversions on TikTok Shop.

        Meet the Movers & Shakers

        Connect with top sellers, creators, and commerce experts driving TikTok success. Build relationships, swap insights, and uncover new opportunities to grow your brand.

        Who Attends?

        Retailers and Brands

        See What's In Store at the Other Festival Events

        Sponsorship Options

        RMX Criteo

        Thought leadership

        Take the stage at Retail Media X London through fireside chats, panel discussions, or chairing a session alongside retail media leaders. It’s your chance to showcase expertise, share fresh perspectives, and shape the industry conversation.


         

        Brand awareness

        Make sure your brand is front of mind with senior decision-makers from retail, brands, and media. With visibility across the Retail Media X platform and event, we give you the channels to amplify your story and strengthen your market presence.


         

        Lead generation

        Connect directly with the people who matter. From curated 1-2-1 meetings via our RetailX Connect service to retail media industry reports and podcasts, RMX London gives you meaningful opportunities to build relationships with leaders who have genuine buying power.


         

        Why Sponsor?

        The TikTok Seller Summit 2025 brings together senior leaders from marketplaces, social commerce, and fast-growing retail channels.

        As a solutions provider, this is your chance to connect directly with retail and brand decision-makers who are driving innovation, operational excellence, and commercial growth.

        From thought-leadership sessions to curated networking and private meetings, you’ll have multiple opportunities to showcase your expertise and position your business at the heart of the conversation shaping the future of commerce.

         


         

        More From RetailX