AI isn’t new, but many retailers and brands still struggle to convert  pilots into measurable business impact. With evolving privacy regulations and technologies such as  Safari ITP, ad blockers, and cookie restriction, tracking and attribution have become more challenging than ever. This panel dives into how businesses can leverage zero- and first-party data collected directly at the source, business websites, to connect it to their tech partners.
Explore the growing gap between conversions and attribution channels, and how smart, data-driven AI can bridge that divide by powering smarter merchandising, marketing, and trading workflows. Discover how to cut through tech overload and align AI initiatives with core business goals such as conversion, margin, and sell-through