Connecting the Dots Between, TikTok Virality, Logistics and Customer Longevity

08 Oct 2025
TikTok Seller Summit

In the fast-paced world of TikTok, virality is the ultimate goal for e-commerce brands. But what happens once your product hits the viral wave? This session will break down the practical realities of dealing with viral success — from managing demand spikes to handling inventory, and navigating the multichannel impact. We’ll dive into the key strategies for leveraging viral moments without sinking under the weight of unexpected growth, and how to maximize your newfound visibility across platforms

 

Moderator
Barney Willis
Barney Willis, Director of New Partnerships - PATTERN
Speakers
George Robinson
George Robinson, Managing Director - SoSweet
Michael Malinsky
Michael Malinsky, Co-Founder & CEO - WONDERSKIN
Joe Yates
Joe Yates, Founder - SOMERCE

Sponsored by:

SOM